Campaign Overview
Orchestrated a strategic digital marketing campaign for Winter Time, leveraging influencers to showcase their winter wear collection and seasonal accessories. The campaign capitalized on the cozy, by-the-fire, hygge vibes that resonate deeply with target audiences during cold weather seasons. Through carefully curated content and authentic storytelling, we positioned Winter Time as the go-to destination for winter fashion and lifestyle essentials in Malaysia.
Strategic Impact
While winter is typically associated with cold and bitter conditions, our campaign successfully transformed this perception into one of connection, coziness, and warmth. By leveraging seasonal timing and local weather patterns, we created highly relevant content that resonated with our target audience. The campaign achieved significant engagement across social platforms, driving substantial traffic to Winter Time's e-commerce platform and establishing strong brand recognition. Through consistent branding and clear guidelines for fonts, colors, and spacing, we maintained brand credibility while preventing any misused elements or disjointed messaging that could damage the brand's reputation.
