The Key to Achieving 10K Months in Your Online Business

Traffic vs. Branding

The first hard truth to acknowledge is that most people do not have an "offer problem," "branding problem," or "messaging problem." Instead, the primary challenge lies in a lack of traffic. No matter how skilled or talented you are, without sufficient traffic reaching your sales page, your ability to make sales will be severely limited. Even an average offer can generate income if enough individuals are directed to it. Therefore, before spending excessive time refining your branding or messaging, focus on generating traffic.

The Value of Engagement

Once you have traffic flowing to your business, everything else becomes significantly easier. This means actively engaging with real people, solving their problems, and identifying what your target audience truly needs. Until you start creating content and building an audience—regardless of size—your questions about niche selection, offers, and marketing strategies will remain hypothetical.You could invest months crafting the perfect branding or landing page only to discover it doesn't convert once you finally attract traffic. A typical conversion rate for landing pages is about 5%. Therefore, you need a substantial number of visitors to assess whether your offering resonates with them.

Embracing Content Creation

For those hesitant about posting content, it’s important to realize that a reluctance often indicates a need to reevaluate your commitment to building a business. If you prefer to hone your skills in isolation rather than actively seeking customers, you might be more inclined toward the stability of a job than the uncertainty of entrepreneurship.In today's business landscape, creating and sharing content is vital for attracting customers. The fear of being perceived as an influencer or public figure may hold you back, but you don't need to emulate anyone else's style. The essence of content creation lies in making authentic connections with others.

Overcoming Personal Labels

A significant barrier to growth is the negative labels we assign to ourselves. Claiming you’re an introvert or not an influencer shouldn't limit your potential. The real issue often stems from fear—fear of vulnerability, judgment, and the possibility of failure. Instead of allowing these fears to dictate your actions, counter them by taking small, deliberate steps outside your comfort zone.Many successful individuals started from a place of shyness or anxiety, just like you. Embracing challenges that provoke fear can lead to significant personal and professional growth. Your confidence will develop over time, as evidenced by those who once struggled with basic interactions now leading workshops and speaking confidently in front of an audience.

Understanding Competition

The perception that there’s significant competition in any niche can be misleading. When I began my web design business, I felt overwhelmed by the number of competitors. However, by stepping outside of that bubble, I realized that many potential clients were seeking someone they could connect with personally rather than choosing based solely on skills or portfolio quality.People often choose to work with you because they resonate with your personality or vibe, not merely due to your technical abilities. Therefore, while it appears as though only a fraction of content creators find success, the truth is that the majority of people never embark on the journey of creating content at all.

The Road to Freedom

Ultimately, creating a consistent flow of content can propel your business forward. If your sales page garners views but fails to convert, or if you’re feeling burdened by client demands, it may be time for a reassessment. Engage with your audience, adapt your messaging and offerings, and don't hesitate to seek feedback from peers or mentors.If you genuinely aspire to build a business, the first step is putting yourself out there. The journey may not always be easy, but the freedom and opportunities that come with connecting with an audience and having a sustainable traffic source are invaluable. Remember, while the beginning might feel overwhelming, staying committed to content creation can lead you to the freedom you desire in your entrepreneurial journey.